Do you run a website that presents information about your business or that even includes interactive parts allowing users to communicate and interact with you?
Be sincere – You should not make promises you cannot or will not keep. Promises like “we will not share your personal information with third parties” do look good on paper, but before you make them, be sure they match the current reality and that of the foreseeable future. Otherwise, you may find yourself bound to such promises against your will, or, alternatively, facing legal action or damage to your reputation.
Disclaim responsibility for things beyond your control – Third-party components that you incorporate into your website may result in third parties using the personal data of your users. You may not have control over these third parties’ privacy and data protection practices, and therefore it is important you clarify that you do not assume responsibility for them.